Title: Blink: The Power of Thinking Without Thinking
Author: Malcom Gladwell
Publisher: Back Bay Books
Publication Date: 2005
Synopsis from Goodreads:
Blink is a book about how we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work – in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
Blink was my first foray into the writings of Malcom Gladwell and I’m totally hooked. I’m so excited to dive into his other writings. I’ve got a few in my Amazon cart right now! Blink incorporates psychology, neuroscience, and anecdotes to uncover how and why we think what we think. What is amazing is how correct instinct truly is, even if we cannot say exactly why. We may not be able to articulate why we feel or act the way we do, especially if we don’t spend much time analyzing. Analyzing our impressions and instincts, Gladwell explores, can even hinder or change how we first interpret something.
The concepts explored throughout this book are approached in an engaging and exciting way. The writing is exciting and easy to read, and Gladwell takes the concepts and writes in such a way that they are easy to understand an internalize. He reiterates throughout, tying concepts together and bringing them back again so that the writing flows and the concepts become very clear and easy to remember.
I’ll definitely be reading more of Malcom Gladwell in the future. I picked Blink as a starting point purely because I found the topic fascinating. I can’t wait to see what else he has in store.